Dog Life Jacket
- Free UK delivery over £50
- Tried and tested by our own dogs
- Easy 30-day returns
- Secure checkout
Goes well with
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Dog Drying Robe£27.70
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Floating Fetch Toy£25.50
Description
Keep them safe and confident in the water with our comfortable, adjustable life jacket.
2 234 Keep them safe and confident in the water with our comfortable, adjustable life jacket.
Delivery & returns
In the detail
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Made for the water
Chosen for how it behaves wet, not just how it looks dry.
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Comfortable to wear
Soft edges and an adjustable fit, so nothing rubs after a long swim.
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Built to last
Still going after a season of pool days, sand and salt water.
Pool tested
Why dogs love it
Made for life in the water
Every piece we stock has been through our own pool, tested on our own dogs, and kept only if it earned its place.
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Dries in minutes
Soaks up the water so your car, your sofa and your hallway stay dry on the way home.
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Safe around the pool
No loose parts, no sharp edges, and nothing that slips when a wet dog shakes.
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Tested by our own dogs
Everything we sell has been through our pool first. If it didn't last, it isn't here.
Where it earns its keep
For lakes, beaches and pool days
Made for dogs who love the water — and for the people who have to get them home again afterwards.
- Swimming
- Beach days
- After the pool
Customer reviews
Happy dogs, happy owners
based on 127 reviews
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Sarah L.
Verified buyer
Perfect for our lake trips
Fits our Labrador perfectly, it is well made and the handle on top is genuinely useful.
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Mike T.
Verified buyer
Great quality and visibility
We can spot him from the other side of the lake now. Worth every penny.
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Hannah P.
Verified buyer
Does the job
Took a couple of swims to get the straps right, but once set it hasn't moved since.
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Emma W.
Verified buyer
Our nervous girl loves it now
She used to back away from the water. Three sessions in and she walks herself down to the steps. Worth every penny for that alone.
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Tom B.
Verified buyer
Lovely people to deal with
Had a question about sizing and got a proper answer the same afternoon, from someone who clearly knows dogs rather than a copy-paste reply.
Frequently asked questions
How do I know which size to choose?
Measure your dog's chest at the widest point, just behind the front legs, and check the size guide above. If they fall between two sizes, go up.
Can it be used in salt water?
Yes. Rinse it with fresh water afterwards and let it dry away from direct sun, and it will last far longer.
How do I wash it?
A gentle 30°C cycle and a line dry. No tumble dryer, and no fabric softener — it stops the fabric wicking.
When will my order arrive?
Orders placed before 2pm go out the same working day, and most parcels arrive within 2–4 working days.
When will my order arrive?
Orders placed before 2pm are dispatched the same working day, Monday to Friday. Most parcels arrive within 2–4 working days. UK delivery is free on every order over £50.
What if it doesn't suit my dog?
Send it back within 30 days of delivery for a full refund. It just needs to be unused, unwashed and in its original packaging — once something has been in the pool we can’t resell it, so give it a try at home first.
How do you decide what to sell?
Everything in the shop has been through our own pool and used by our own dogs before it goes on the site. If it didn’t hold up, or the dogs didn’t get on with it, it isn’t here. We’d rather stock a short list we trust than a long one we don’t.
Not sure which one to choose?
Send us a message with your dog’s breed, weight and what you’re hoping to use it for, and we’ll tell you honestly what we’d pick — including if we think you don’t need it. We answer every message ourselves, usually the same day.
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Dog Drying Robe
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Floating Fetch Toy
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